For Bannatyne — board & regional managers
A health scan and rewards engine, built into your app.
An indicative proposal from Flewidity. Every figure here is an illustrative assumption — yours to pressure-test.
01 — The opportunity
Membership is a leaky bucket.
Across the sector, health clubs shed a large share of members every year — industry retention runs in the region of 40–45% annual churn. A group can replace half its base each year and barely move forward. The highest-leverage lever isn't more joiners. It's keeping the members you already have.
We're proposing an AI health-scan and rewards layer, built into your existing app, that gives members a daily reason to come back — and gives you a new engine for retention and in-club spend.
Annual churn benchmark
Sector estimate — your own retention will be your truest number.
02 — What it is
A 60-second face scan that pays members back.
Members open your app and scan their face — no wearables, no hardware. On-device AI reads vitals like heart rate, breathing and stress in under a minute. A high stress reading becomes “25% off a massage.” Points land on coffee, café spend and PT. The health picture drives the reward; the reward drives the visit.
Clinically evidenced
scan technology (Mojo) built on a real recovery clinic and regulatory-approved.
Actuarial partner
backed by a qualified actuary at Milliman.
On-device
processing happens on the phone — nothing streamed off-device.
Your data stays yours
self-hosted on your servers; maintenance-only vendor access.
Illustrative screens from a working demo.
03 — The return
One point of retention pays for the whole thing.
These numbers are assumptions — drag them. On a deliberately conservative basis, a single point of retention across your base is worth around £1.17m of membership revenue a year (≈ £467k at an illustrative operating margin). On top, rewards drive incremental in-club spend — shown as revenue, for you to apply your own margins.
Drives secondary spend & payback
Drives retention value & payback
Drives secondary spend
Retention value / yr
≈ £467k at EBITDAR
Secondary spend / yr
revenue — your margins to apply
Payback — retention alone
before any secondary spend
Secondary spend shown as revenue only. Payback is on retention alone. Indicative, pending final pricing.
04 — The investment
You pay for the members who switch it on — not your whole base.
Billing is banded, on activated users. Year one realistically sits in the first band: from around £23,000 a month (~£276k a year) for the first 25,000 activated members, scaling only as activation — and value — grows. The more it's used, the lower the cost per member.
£23k/mo
£0.92/user
Up to 25,000
Year-one anchor
£42k/mo
£0.84/user
25,000–50,000
£59k/mo
£0.78/user
50,000–75,000
£75k/mo
£0.75/user
75,000–100,000
Bands are cumulative. One-off setup from £25,000.
Indicative, pending final pricing.
05 — What's not even counted yet
And this is the conservative floor.
Insurance introductions
use the fitness picture to offer members discounted private cover (Aviva-, Vitality-style). You keep 100% of the commission — we take none.
New revenue lines
premium tiers (e.g. unlimited scans for higher memberships) and third-party offers plugged into the rewards marketplace.
The roadmap
deeper gamification and avatar-based engagement; a full rewards marketplace; and LiDAR-based physio & personal-training motion scanning.
Conservative by design. Every number here gets better as activation grows.