For Bannatyne — board & regional managers
A health scan and rewards engine, built into your app.
An indicative proposal from Flewidity. Every figure here is an illustrative assumption — yours to pressure-test.
01 — The opportunity
Membership is a leaky bucket.
Across the sector, health clubs shed a large share of members every year — industry retention runs in the region of 40–45% annual churn. A group can replace half its base each year and barely move forward. The highest-leverage lever isn't more joiners. It's keeping the members you already have.
Annual churn benchmark
Sector estimate — your own retention will be your truest number.
02 — What it is
A 60-second face scan that pays members back.
Members open your app and scan their face — no wearables, no hardware. On-device AI reads vitals like heart rate, breathing and stress in under a minute. A high stress reading becomes “25% off a massage.” Points land on coffee, café spend and PT. The health picture drives the reward; the reward drives the visit.
Clinically evidenced
scan technology (Mojo) built on a real recovery clinic and regulatory-approved.
Actuarial partner
backed by a qualified actuary at Milliman.
On-device
processing happens on the phone — nothing streamed off-device.
Your data stays yours
self-hosted on your servers; maintenance-only vendor access.
Illustrative screens from a working demo.
03 — The return
One point of retention pays for the whole thing.
These numbers are assumptions — drag them. On a deliberately conservative basis, a single point of retention across your base is worth around £1.17m of membership revenue a year. On top, rewards drive incremental in-club spend — shown as revenue, for you to apply your own margins.
Retention applies across your full 216k base.
Points of annual retention gained.
Illustrative operating margin — set it to yours
Reward-driven in-club spend per active user.
Retention value / yr
≈ £467k at your operating margin
Secondary spend / yr
revenue — your margins to apply
Total annual return
retention + secondary revenue
Return per £1 of price
back per £1 — revenue basis
Retention and secondary spend shown as revenue; apply your own margins. Return per £1 is on a revenue basis. Indicative, pending final pricing.
04 — The investment
You pay for the members who switch it on — not your whole base.
Billing is banded, on activated users. Year one realistically sits in the first band, then the blended cost per member falls as activation grows.
Year one — your first 25,000 activated members
Cost per member falls as activation grows
activated members · blended £/member/mo
Bands are cumulative. One-off setup from £25,000.
Indicative, pending final pricing.
05 — What's not even counted yet
And this is the conservative floor.
The differentiator
We become your in-app insurance brokerage.
Through our Milliman actuarial partnership we bring the insurer relationships — so you never approach an underwriter yourself. The fitness picture from every scan lets us broker members discounted private cover from names like Aviva, AXA or Bupa, offered natively inside your app.
of insurance commission is yours
We've already done the hard part
The insurer introductions and relationship management are handled by us, via Milliman. You don't negotiate with a single provider — we bring the product to you, built and set up in-app at no extra charge.
100% of commission is yours
We broker it, you bank it — every pound of commission stays with Bannatyne.
Deliberately uncounted
Not in any number shown here — pure upside sitting on top of the floor.
Conservative by design. Every number here gets better as activation grows.